Group/Individual Level

Roll-out

You have finally reached the stage that most people equate with implementation. You have done all of your preparatory work and have dealt with as many people-related issues as you can. It is now time to execute your plans, to activate any facilitating structures not yet in action, and to manage the transition process from the present state to the desired state. This is the phase in which many of the major changes you are trying to implement actually take place.

Many of your detailed implementation planning activities carry on into this stage, while the activities in this roll-out stage flow seamlessly into the confirmation stage that follows. There are no clear-cut boundaries between any of these stages. Nevertheless, there are several issues to be considered at this point. To access information on these issues you can click on the listing below, or scroll down the page:

Go to related information on initial implementation planning.
Go to related information on detailed implementation planning.

Training on the system or in the new processes
Once you have addressed the issues in the previous three sections at this level (i.e., knowledge and awareness, facilitating structures, and persuasion, decision, commitment), you should be ready to actually begin installation of the innovation or technical changes. You will have completed initial education and training of the appropriate people, made them aware of what is going to happen, put in place any necessary structures, policies and procedures, and helped people reach the point of committing to, or at least being convinced of, the fact that implementation will occur.

As mentioned during the knowledge and awareness stage, during the early parts of your program, people will need education and training in areas such as communication skills, working in groups, and an introduction to the specific technology or innovation you are implementing. That initial knowledge and awareness-raising training is not enough. At this point of roll-out, people must have more specific training on, for example, how to use the basic functions of the new technology or how the new strategy, structure, innovation or changes will operate. In other words, although you warned people 'it would be coming', they need to know how to 'turn it on' and how to do the basic operations now required. After a period of time, people will be ready for a third wave of more advanced 'training for mastery'.

Go to related information on education and training.

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Conversion
At this point, you can finally attend to the logistical processes of installation. You can execute your plans (as developed in your initial and detailed implementation planning) to deliver and set-up the innovation or new technology. You may be converting prototypes into fully operational systems or switching from old systems to new ones. If it is social or administrative innovation with which you are concerned, it is time for you to move from the small-scale, pilot-testing stage, toward a full roll-out of the processes.

This is the point when you turn-off the old system, and turn on the new one. It is the point when you make the transition from your old work arrangements to your new team-based structures. There are, in reality, any number of different ways to make these transitions. Nevertheless, there are three broad conversion options that should be considered: (1) slow migration from old to new, (2) run parallel systems, (3) quick switch from old to new. Each option has it pro's and con's and some options are not possible with certain innovations or new technologies.

  1. Slow migration from old to new. This conversion option gives you time to learn from early trials and make necessary adjustments, and it allows users time to adapt to changes. Unfortunately, it takes longer than a quick switch-over, and may be seen as evidence of uncertainty. With some new technology, such as a computer integrate manufacturing (CIM) system, this incremental change strategy is not an option. Installing a number of islands of automation and slowly linking them together is frequently not possible.

    Much technology is purchased piece-by-piece. When people try and link those islands of automation, they find a qualitative leap in complexity from stand-alone to integrated systems. Much more than interfacing equipment is involved if the system is to work properly. For example, production and support functions need to be reorganised and integrated as well. Research shows that the more integrated the equipment, the greater the training needs. Also, it has been shown that successful manufacturing plants using integrated CIM equipment had operators spend an average of 12% of the work-week identifying process improvements, while successful plants with stand-alone equipment had operators spend an average of 4% of the work-week identifying process improvements. This illustrates that human resource issues, as well as the organisation of work, frequently need to be modified in order to successfully integrate new technology. If integration is an issue for you, consider the other two conversion options. If integration is not a problem, consider this conversion option.

  2. Run parallel systems. This allows you to have a back-up system, as you are trying-out your innovation or new technology. This is a particularly good option if the continual operation of your systems is critical. Unfortunately, it frequently costs a great deal of money to run redundant systems, or it may not be feasible technically. Before choosing this option, however, you must consider the issues of reliability and rigidity discussed below. If reliability is an issue for you or if your systems are rigid, then you should consider this conversion option.

    Reliability. The reliability of a system does not only depend on the characteristics of the machine (e.g., its design, materials, and construction). Reliability depends a great deal on the knowledge and activities of operators, support functions, and managers. For example, on-line financial data processing in banks has huge implications for training and the need for reliability as data input has instantaneous effects throughout the system. Therefore, operators' actions become critical. The data's internal coherence is vital. Electronic systems checks and filters catch a great many potential mistakes. However, the errors that remain are costly and complex.

    Rigidity. To find out how rigid a system is, one must ask questions such as "Are there alternative paths for products/services to take, if a certain path or machine breaks down, or does it become a bottleneck?" In service firms such as a bank, for example, similar questions are "If the computer goes down, can transactions continue?" "Can we continue doing business without our technology?" This issue is related to the concepts of centrality and interdependence of tasks and functions. If the automated task is central to the operations of the organisation, or if many other operations "down-stream" from the computer are dependent on it for their inputs, then the systems are highly rigid.

    High rigidity requires higher priorities of the equipment for maintenance, for repair, and more importance needs to be placed on reliability. Also, if systems are highly rigid and critical to successful operations or service provision, then back-up, redundant, or emergency systems become necessary.
  3. Quick switch from old to new. While this option is decisive and may be more cost-effective in the short-run than operating parallel systems, the danger is in terms of operational effectiveness. If the conversion is not successful, it could cause major problems. If reliability, as discussed above, is not an issue for you or if your systems are not rigid, as discussed above, then you could consider this conversion strategy.
There are several other conversion issues to consider:

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Project termination
Before you get too far into your roll-out process, you must consider project termination. There are several reasons projects are terminated:

  1. Completion. If the implementation was a success, you eventually reach the point where you need to hand over the project to those responsible for "normal' operations. If you are a consultant, this may mean handing the project back to the organisation and terminate your involvement with the project. Project completion is a process, not a single event. This is where this roll-out process blends into the confirmation stage.
  2. Convenience. Termination for convenience is often a difficult decision. There is often the connotation of project failure. Very often business objectives change, senior executives or management personal change, markets and technology change, cost expectations are over-run, progress is too slow, etc., and the decision must be taken to discontinue the project. If this happens, it is best to manage the process right away by communicating the truth to everyone involved and affected. (See related information on communication and on processing.) There is always the potential for serious negative reaction when a project is terminated for convenience. We frequently try to lay blame, to clear our names and reputations from the failure, and to make it seem that it was not a decision we actually made by choice, but we were forced into it. It is very rare, however, that failed projects are a total waste of time, money and effort. People gain experience and much technical and non-technical knowledge is generated and can be captured and learned from if managed properly.
  3. Default. Projects may also be terminated by default. Unsatisfactory technical performance, contract and legal violations, delivery delinquencies, and quality discrepancies are all valid reasons for project termination by default. In this case, the project has gone beyond the boundaries and scope of what we are addressing in this manual.

Case Study Template
As a final activity related to the Project termination step a Case Study of the Implementation should be completed. The purpose of this  is to establish a formal documented case history of projects for later use. This Case Study can then be used to share your ideas with others in the organisation that may stimulate further creativity and innovation.

[Click here to access the Case Study template ]

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Evolution planning
Lastly, as part of your roll-out efforts, you must monitor progress, conduct testing, breaking-in, and debugging, and make any necessary modifications. The process of re-invention, discussed in relation to the topic of a technical analysis, becomes relevant. Re-invention is defined as the degree to which an innovation is changeable or modifiable by the user(s). In the process of its adoption and implementation, certain innovations will be more or less modified by the users. Issues such as customisation and incremental improvements via experimentation and adjustments, therefore, are relevant as well.

At this point we find great overlap between this roll-out phase, what we have discussed previously, in relation to facilitating structures and detailed implementation planning, and the next stage in the process, confirmation.

Go to related information on re-invention in the section on innovation analysis.

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