What
is currently measured and rewarded?
One simple way to find out what is
currently being rewarded in your company is to look
at what behaviours are most common and what divisions
or functional areas have the most power, the biggest
budgets, etc. This is related to the topic cultural
analysis. Within this context, you do not need
any complex assessment process. Try to take an objective
look at your people and work systems. What are the
behaviours that are most common? What are the behaviours
and accomplishments that are rewarded, both formally
and informally?
Take a look at your internal and external measurement systems. The things you measure get attention. Do you measure inputs or outputs? In other words, are you more aware of how many hours people spend at work than you are of how much, and of what quality, people actually get done? Do you measure productivity or customer satisfaction?
There is nothing inherently right or wrong about any of these rewards or measures. The point is that you should align what you measure and reward with what you want people to be thinking about and doing. A necessary element in all collective behavioural change is reinforcement. Behaviour that is reinforced will be more likely to reoccur. This has been proven to work in the case of rats, children and it even works with people in organisational settings. You must continually and intelligently manage the consequences of behaviour to encourage people to continue to behave in new ways. If you reward and measure individual performance, for example, and you want to change to a team-based work environment, you had better change the reward and measurement structures to reinforce successful group-oriented behaviour and success.
There are several issues that become critical at this stage:
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