This is, perhaps, the most critical of all of these individual/group-level phases. There are very many things that have to happen at this point. Unfortunately, they are not always intuitively obvious, nor are they all sequential or even always predictable. Many of the issues below need to be tacked simultaneously. Some need not be addressed under certain circumstance.
Four of the facilitating structures listed below(i.e., cultural analysis, innovation analysis, innovator analysis, organisational structure analysis) are associated with tools that allow you to'segment your internal market.' Just as you would never try to sell the same product at the same price to everyone in the world, you should not try to implement an innovation or new technology the same way across the board. A 'one-size-fits-all', generic change strategy or implementation plan is doomed to failure.
For an overview of this phase, click here.
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