At the organisational level, the first step is to become knowledgeable and aware of your external environment (e.g., your market, customers, competition, innovation and change options, government policy and regulation), your internal environment (e.g., core competencies, competitive advantages, strengths and weaknesses). From this internal and environmental scan, comes the information you need to proceed to the next stage of the process, matching and selection.
At this organisational level of analysis, the impetus for innovation and technical change may come from any of the following:
It is an assumption of this product that you have already completed this organisation-level knowledge and awareness stage. Our focus is on the group and individual-level implementation of innovation and technical change that takes place after these initial stages at the strategic and organisational level have been completed.