A Business Plan is a document that details the particulars associated with your business solution. The Business Plan is a coherent presentation which demonstrates the force and extent of planning and buy-in that has been achieved. Typically, a business plan identifies the goals, financial, technical, resource, material and risk components of the idea.

A business plan is important when you are seeking funds for your idea to proceed. Financial officers will expect the project to be documented in this way. The business plan should accompany the outputs from the Business Case Modeller, as the two tools provide a strong illustration of the potential business solution. Essentially, the business plan presents the overall workability of implementation.

The business plan presented here is deliberately designed for use by any innovator.

1.0 Executive Summary

2.0 Current Situation

3.0 Solution Description

       3.1 The Solution

       3.2 Principle Features

       3.3 Principal Benefits

       3.4 Impact on Organisational Goals

       3.5 Market Analysis

4.0 Strategy and Management

       4.1 Marketing Strategy

       4.1.1 Market Landscape

       4.1.2 Market Analysis

       4.1.3 Advertising and Promotion

       4.1.4 Marketing Materials

4.2 Delivery

       4.2.1 The Project Team

       4.2.2 Resources

       4.2.3 Project Plan

       4.2.4 Project Milestones

       4.2.5 Implementation Plan

      4.2.6 Risk Identification

      4.2.7 Risk Treatment

5.0 Finance

       5.1 Business Case Analysis

       5.2 Approval Process

       5.3 Sponsors and Support

       5.4 Peer Review Results

6.0 Supporting Documentation