Organisational Cultural Analysis

Long-term, future orientation.

Focusing on the longer-term allows firms to invest and take risks reflected in a future-orientation with long-term goals regarding investment and pay-back. There are two important aspects of orientation:

• Long-term focus -

You assume there will always be increased competition, and you, therefore, need to have a long-term strategy for expansion and growth, as well as recognizing that sometimes a short-term erosion of profit is normal as we invest in the future (Claver et al., 1998; Higgins, 1995).

• Future orientation -

You have a predisposition toward constant learning, you value training and development activities and the evolving skill-sets of staff (Collins & Porras, 1998; Claver et al., 1998; Kotter & Heskett, 1992).

Does this describe your organisation?